ABOUT THE FILM“Unsound” reveals the dramatic collapse of the music industry and the unintended consequences the internet revolution is having on creators of all kinds. Featuring noteworthy musicians, filmmakers, journalists, and beyond, “Unsound” explores the struggle for creators trying to survive in the ‘age of free’.
The internet revolution is perhaps the most transformative change of the entire century. But as the world becomes increasingly digital, creators are now at risk. In “Unsound”, the collapse of the music business serves as the backdrop for addressing the larger story. In a world where increasingly all music, books, software, and media has either been devalued, or is widely available for free illegally, how do the creators of the things that we all love and depend on survive? How is this impacting our society? What is the future for all creators?
Directed by Count, a San Francisco based music producer/engineer (DJ Shadow, Radiohead, Galactic, New Order) and singer for the band Inu, Unsound follows 5 artists (Zoe Keating, David Lowery (Cracker/Camper Van Beethoven), Cut Chemist/Jurassic 5, Tycho, and Diplo) navigating their way through a mysterious industry which in many ways has nearly collapsed, but in other ways offers exciting new possibilities. The film juxtaposes these musicians’ personal triumphs and struggles against the frenzy and excitement surrounding the innovations sweeping through the internet. The film interjects commentary from the world’s most innovative companies, musicians, producers, writers, filmmakers, and creators of all kinds. Going far beyond the issue of downloading, the film debunks myths, explores new possibilities, and takes a deeper look at the often misunderstood collapsing music industry, and the impact it is having on all creators.
Conflicted by the paradox that the internet, which could potentially help artists and creators in so many ways, might actually be destroying their ability to sustain themselves, these musicians and the viewer are ultimately faced with the unanswered question the music industry has grappled with for over a decade- How do we support creators in the internet age?